Four out of five buyers choose who they will talk to before they talk to anyone. That shortlist is about two and a half names long, and the position at the top of it takes more attention than everything below it combined. The only question that matters is whether your name is on the list when it gets written.

81%

of buyers pick their vendors before they ever contact sales

By the time your phone rings the decision is mostly made. Being findable at that moment is the whole game.

Forrester / 6sense B2B Buyer Experience, 2025

2.5

names on the average shortlist, down from 3.2

Being fourth is the same as being four hundredth. The list is shorter every year, and 95% of the time the winner was on it from day one.

B2B vendor shortlist research, 2026

39.8%

of clicks go to the first result alone

Number one takes more than positions three to ten put together. The top three take 68.7% of everything.

Google CTR by position study, 2025

$70.11

average cost of a single lead on Google Ads

Home services average $90.92. HVAC runs $104. Legal reaches $150 a lead. Per lead, not per month.

LocaliQ search advertising benchmarks, 2025

1 in 12

paid clicks are not a real person

8.51% of paid traffic is invalid. $63 billion of advertising spend went to it globally last year, and it was billed to somebody.

Invalid traffic measurement, 2025

Position 1

39.8%

Position 2

18.7%

Position 3

10.2%

Position 4

7.2%

Position 5

5.1%

Position 6

Position 7

3.2%

Position 8

2.5%

Position 9

2.1%

Position 10

1.9%

Share of clicks by search position, 2025. The first result takes more than positions three to ten combined. This is not a ranking platform's opinion, it is why every ranking platform exists.

What the rest of the market charges you

✕$70.11 a lead on average, and you pay it again for the next one.
✕One click in twelve is invalid and you are billed for it anyway.
✕You cannot see the auction. You are told a position exists and asked to trust it.
✕Spend stops, everything stops. Nothing you paid for last month is still working.
✕A launch day, then nothing. Your moment expires whether it worked or not.

What a position costs here

✓From $0.50. You buy a rank across 276 markets, not a click.
✓You pay when they answer. An enquiry nobody replies to costs nothing.
✓The price to take any position is published before you commit, at every depth.
✓Nobody can see what you pay. Only what a position costs to take.
✓Live standing, no archive. Hold it and it holds. Lose it and the badge says so itself.

One lead on Google costs what 140 positions cost here. See every price or read the long version.

Prices are what it costs you to take a position, rounded up, never what the holder pays. Every position is purchased, so this is not an endorsement or a measure of quality. Customer ratings live on the organic board, where money has no effect.

There is a place for youon this board.

Top 300 worldwide

Your customers made a shortlist. You were not asked.

What the rest of the market charges you

What a position costs here

There is a place for you
on this board.