UniverseRankDistribution
Push campaigns
A leaderboard position is worth nothing if nobody scrolls to it. Push buys placement in the feeds people actually read: the homepage, country pages, category pages, city pages and inline slots on the boards themselves.
Formats
| Format | From | CPM | Surfaces |
|---|---|---|---|
| Push Boost | $25 | $8 | 6 surfaces |
| Launch Blast | $100 | $16 | 6 surfaces |
| Category Takeover exclusive | $500 | $22 | 1 surfaces |
| Country Takeover exclusive | $1,000 | $26 | 1 surfaces |
| Homepage Takeover exclusive | $2,500 | $40 | 1 surfaces |
What you can target
- Geography. Region, country, state or province, city
- Category, including subcategories
- Device class. Desktop, mobile, tablet
- Time of day, in the market's own timezone
- Pacing, as fast as possible, evenly across the flight, or business hours only
What we will not do
- We will not run an unlabelled sponsored card. Every one carries a Sponsored mark.
- We will not let one advertiser follow a single visitor around. Frequency is capped per viewer per day.
- We will not bill you for bot traffic, duplicate clicks or a viewer hammering refresh. Those are recorded as invalid and excluded from both your bill and your reported CTR.
- We will not blend paid delivery weight into an organic ranking. If a trending board exists, it is a separate board.
Pacing
Even pacing measures your spend against a straight line across the flight. Run ahead and delivery throttles rather than stopping. A hard stop wastes the tail of a campaign. Run behind and you get priority until you catch up.
Last updated 2026-08-24.