Advertising policy

Labelling

Anywhere money affects what you see, we say so. Leaderboard entries carry a Paid rank mark. Distribution cards carry a Sponsored mark. Paid placement is never presented as an endorsement, a review, an award or a quality signal.

Prohibited

These are refused in every market, at any price, regardless of local legality. There is no licence, no documentation and no bid that changes the answer.

• Drugs and drug-adjacent products: cannabis, CBD, tobacco, nicotine, vaping, recreational substances, kratom and novel psychoactives
• Medicines: prescription pharmaceuticals, online pharmacies, peptides and research chemicals, performance-enhancing drugs, nootropics
• Gambling: sports betting, online casino, poker, lottery, betting affiliates, loot boxes and skin gambling
• Weapons: firearms, ammunition, conversion devices, explosives, military and controlled dual-use exports
• Exploitation: adult services and content, commercial surrogacy, human tissue and organs, overseas labour brokering
• Deception: counterfeit goods, spyware and stalkerware, hacking services, fake reviews, document forgery, essay mills
• Protected species and heritage: ivory and wildlife products, endangered species trade, looted antiquities
• Predatory finance: payday and short-term lending, debt collection, unlicensed money transfer
• Nuclear materials, including uranium and nuclear fuel
• Malware, phishing and deceptive downloads
• Impersonation of a person, business or public body
• Fraudulent financial offers and guaranteed-return schemes
• Content that targets a private individual
• Deceptive claims about what a product does
• Political and election advertising

Every one of these appears in our published taxonomy marked not accepted. We list the refusal rather than quietly omitting the category, so you can check what we will not take money for.

Blocked in specific markets

Some categories are lawful in most of the world and unlawful in particular countries. Deleting them everywhere would be wrong; listing them everywhere would be worse. So they are blocked market by market: alcohol in Saudi Arabia, Kuwait, Qatar, Libya, Yemen, Iran, Afghanistan, Sudan, Somalia, Mauritania, Brunei, Bangladesh and Pakistan; crypto in China, India, Nigeria, Algeria, Egypt, Morocco, Nepal and Bolivia; retail forex and CFDs in the United States and Belgium; dating in China. A blocked market cannot be opened by bidding into it.

Restricted and reviewed

Finance and crypto categories are restricted everywhere they are permitted at all. Health and wellness listings are manually reviewed by a person before they can hold an elevated position. Licensed professions must show licensing. Nonprofit listings are reviewed under a separate policy.

Natural resources carry their own conditions. Rough diamonds require Kimberley Process documentation. Tantalum, coltan and other conflict-exposed minerals require origin due diligence. Timber requires legal-harvest provenance. Precious metals are subject to anti-money-laundering checks, and oil, gas and metals trading is licence- and sanctions-screened in every market. Undocumented origin is refused rather than ranked with a caveat.

Your landing page must match

The destination URL has to relate to the advertised entity. Changing where a listing points resets verification and sends it back to review. You cannot buy rank for one thing and redirect to another.

Refunds and disputes

A refunded, disputed or reversed payment stops counting toward rank under the current policy setting. The board recomputes immediately. Nothing is deleted: reversals are new ledger entries, so the full history of a market stays reconstructable.

Suspension

A moderator can suspend a listing at any time. Suspension stops public placement and paid delivery immediately, and preserves every financial record. Advertisers are notified with the reason code and can respond.

Reporting

Anyone can report a listing. Reports are rate-limited, reporters are not identified to the advertiser, and repeated reports on one listing flag it automatically for review.

Last updated 2026-08-24.